Do I really need graphics printed?
Your set is branded and defined by your broadcast graphics. They are your company colors and logos. They are the city skyline outside the fake window. Graphics are printed or on monitors in the studio. If you watch any newscast, you will see branding everywhere. Logos and company colors will be in the printed parts of the set, they will be on the monitors, and in the final composited video. Printed broadcast graphics is usually the cheapest and first step for most studios.
Let’s do a little experiment. Imagine two blue squares. One has nothing in it. The other has a logo in it. Which one do you think will be more memorable? Which of those squares accomplishes the branding your company is looking for? Chances are, you want printed graphics in your broadcast set.
Design and printing of broadcast graphics
We provide design and printing services for broadcast studios. We also can cut vinyl, metal, or anything else into your logos and branding elements. Just contact us, and let’s talk though your wants and needs. We can find a graphic solution that fits your budget, space, and vision.
Take a look at our Broadcast Graphics product page.
Other kinds of graphics for broadcast
Graphics certainly are not limited only to physical printed objects. Much of what you see on the news is computer generated and added in post. There is also the presence of a company watermark in the lower left corner of most segments. Company branding, logos, and colors should be ever present to make the impact you desire. Focus on the printed and built elements of your set first. Once you have that down, focus on the on-screen elements in the set. Finally, add the 3d and 2d elements to the recorded or live broadcast. Everything covered, you’re good to go.
Tutorials on motion graphics
The last step in this branding process is motion graphics. There are countless tutorials on the internet. Here are a couple, to get you started. This way, you understand some of the process.
Broadcast Graphic – AE Tutorial: A straight forward video explanation of how to add a ‘you’re watching now’ overlay to a recorded program.
Lynda.com – Creating Animated Logos: Like it says, a tutorial on creating animated logos. Lynda.com is a great (albeit paid) service that we use often. They have many tutorials on motion graphics.